The following is a detailed interpretation and precautions regarding the privacy policy of online clothing platforms, combined with current (2025) common compliance requirements and consumer rights protection points:
1、 Core content of privacy policy
Scope of Personal Information Collection
Required information: shipping address, contact information, payment information (such as bank card number or third-party payment account), body data (such as height and weight, used for sizing).
Optional information: facial/body photos (for virtual fitting), social account binding (quick login), browsing preferences (personalized recommendations).
Special reminder for sensitive information: If biometric data (such as 3D body scanning) is involved, explicit consent from the user must be obtained separately.
Purpose of Data Use
Basic functions such as order processing, logistics tracking, and after-sales service.
User profiling analysis (such as recommending similar styles), marketing campaign push (with unsubscribe options provided).
Anonymous data may be used for industry trend analysis or collaborative research with third parties.
Data sharing and third-party disclosure
Clearly list the cooperating logistics companies, payment institutions, and data analysis service providers (such as Google Analytics).
Cross border transmission instructions (if the server is located overseas, it must comply with GDPR or China's Personal Information Protection Law requirements).
2、 Terms that consumers need to pay close attention to
Data storage and deletion rights
Storage period: usually 5-10 years after the transaction is completed (legal compliance requirements), but users can apply for early deletion.
The processing method of data after account cancellation (whether to completely clear or retain some records).
User Rights Protection
Access and correction: Allow users to export or modify personal information (such as address book).
Refuse automated decision-making: If the platform uses algorithmic pricing or credit evaluation, users can request manual review.
Cookies and Tracking Technology
Explain whether browsing behavior is recorded through cookies and provide an option to disable it (some platforms still restrict functionality).
3、 Risk Warning and Self Protection Suggestions
Common risk scenarios
Excessive authorization: Agreeing to "read address book" may lead to spam message harassment.
Data leakage: Choose a platform that supports HTTPS encryption and has privacy authentication marks (such as ISO 27001).
Ways to safeguard rights
Violations can be reported to the platform or to regulatory authorities (such as the Cyberspace Administration of China and EU data protection agencies).
Retain evidence: Take screenshots to save the version of the privacy policy and authorization records.
4、 Industry Compliance Trends (Updated in 2025)
China: According to the revised Personal Information Protection Law, platforms are required to conduct an annual privacy impact assessment.
EU: GDPR adds' algorithmic transparency 'clause, requiring explanation of recommendation logic.
The California CPRA Act strengthens the definition of "sensitive personal information" (including precise geographic location) in the United States.
Suggestion: Carefully read the privacy policy before shopping and prioritize platforms that provide "privacy friendly" options (such as anonymous purchases, virtual numbers). If the terms are vague or require mandatory authorization, consider changing the merchant.